Scripps buys UK lead gen firm

Wow - interesting news.  Scripps pays big $$ for UK lead gen and local lead gen firm.  $366 MM for uSwitch.com.  Over 2x the originally rumored purchase price.  Implied forward multiples seem to be:

• 8x revenue
• 24x "segment profit"

It's not entirely clear what is contained in segment profit - Scripps does break this out, but it's always unclear where hidden costs may be. 

Whatever the case, the multiples on this price are clearly higher than the US acquisitions over the past year.