Web 2.0? Really?

I'm all for the 2.0 memes, but it is interesting to view the O'Reilly article in light of recent news:

Case 1:

O'Reilly:

Web 1.0  --> Web 2.0

page views --> cost per click

Recent

"Branded advertising should grow faster than Search by the end of this decade," Goldman Sachs, 4/19/2006 

Case 2

O'Reilly

Netscape framed "the web as platform" in terms of the old software paradigm: their flagship product was the web browser, a desktop application...In the end, both web browsers and web servers turned out to be commodities, and value moved "up the stack" to services delivered over the web platform.

Recent
New Microsoft Browser Raises Google's Hackles (NY Times, 5/1/06 http://www.nytimes.com/2006/05/01/technology/01google.html?partner=rssuserland ) —  With a $10 billion advertising market at stake, Google, the fast-rising Internet star, is raising objections to the way that it says Microsoft, the incumbent powerhouse of computing, is wielding control over Internet searching in its new Web browser.

Case 3

O'Reilly

The central principle behind the success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence

Recent:
(from Nick Carr, former HBR editor, 5/1  http://www.roughtype.com/archives/2006/05/monetizing_the.php ) - So who's going to make money off all this great user-generated content? YouTube? ...  Once again, it looks like it's the suppliers - in this case, the content delivery networks - that are positioned to be the most reliable money-makers as more and more investment pours into the creation of our vaster, user-generated wasteland.

In reality, I'm just poking a bit of fun.  Truly, I'm jealous of all the money flowing to the successful Web2.0 startups.  As for the soon-to-be unsuccessful Web 2.0 startups, thankfully I never felt the real pain of a Web 1.0 bust (my old company, Community Connect, is still alive and kicking - and our biggest layoff was only 10%), but I do not envy the judgement day that awaits them.